reu-2018-02-22 GE-gas-turbines vs cheaper wind and solar
https://www.reuters.com/article/us-ge-power/how-general-electric-gambled-on-fossil-fuel-power-and-lost-idUSKCN1G60I3
How General Electric gambled on fossil fuel power, and lost
Alwyn Scott
NEW YORK (Reuters) - Last March, executives at General Electric Co's
power-plant business gave Wall Street a surprisingly bullish forecast for
the year. Despite flat demand for new natural gas power plants, they
said, GE Power's revenue and profit would rise.
Showing data from financial firm Lazard and other sources, their
presentation said natural gas, coal and even some nuclear power plants
were the lowest-cost producers of electricity on the planet, cheaper than
wind or solar.
"Gas is the most economical energy source today," one slide read. In the
days following the conference, GE's shares rose 2 percent.
But GE's forecast turned out to be a mirage.
Rather than rising, GE Power's profit fell 45 percent last year, forcing
GE to slash its overall profit outlook and cut its dividend for only the
second time since the Great Depression. Its shares have plunged more than
50 percent since the March forecast. Former CEO Jeff Immelt was replaced
in August.
John Flannery, GE's new chief executive, blamed the forecast, along with
poor management and other factors, for the power business meltdown. In
January, he warned the pain would continue this year "and potentially be
worse than expected."
What GE has not emphasized is that wind and solar now cost substantially
less than gas and other conventional energy sources - and have for years,
according to a widely respected energy cost report Lazard has published
since 2008.
GE said Lazard was one data source for its March forecast, which also
weighed the high efficiency of GE's latest gas power plants and other
factors. GE said cost "is not the only predictor" of the power source
utilities will choose. They may also value the reliability of fossil
fuels over wind and solar.
"We have a rigorous financial planning process," GE said in response to
questions from Reuters.
But according to more than a dozen former executives, rivals and energy
experts interviewed by Reuters, GE's reading of the market left the
company deeply vulnerable to the sudden drop in demand for conventional
power plants, as sales of wind and solar surged.
"There are just fewer gas turbines being bought," one former GE executive
said. "The market is not flat, it's down."
Power is not GE's only problem. Its financing arm, GE Capital, took a
massive, unexpected charge that contributed to a nearly $10 billion loss
in the fourth quarter and prompted U.S. regulators to broaden an ongoing
probe of its accounting practices. Profit also fell sharply at GE's
separate oil and gas and locomotive businesses last year, and Flannery
has suggested he may break up the company.
But power is one of GE's oldest and largest businesses, and supplied 60
percent of the conglomerate's profit as recently as 2016. Now, GE is
cutting 12,000 jobs, 18 percent of the unit's workforce, after announcing
6,500 job cuts in early 2016.
On Wednesday, GE Chief Financial Officer Jamie Miller warned of "a little
bit more noise" at GE Power, calling 2018 "a reset and stabilization
year" for the division.
She declined to predict when GE Power would regain double-digit profit
margins it had in 2016, and said turning it around "will take a good 12
to 18 months."
DOUBLING DOWN
GE doubled down on fossil fuel in 2015 with the $10.3 billion purchase of
French group Alstom's power business. The deal expanded GE's exposure to
gas, coal and nuclear power just as solar costs fell below those of
gas-powered plants, according to Lazard.
The Alstom deal added 65,000 employees to GE's payroll and dozens of
factories and service centers around the globe at a time when GE was
trying to cut costs.
Orders for GE's newest, large gas-fired turbines have fallen 35 percent
in the two years since the deal closed, and industry estimates show
demand for conventional plants is unlikely to hit 2017 levels again for
at least a decade.
The cost gap between renewable and conventional power is still widening,
and some utilities already are mothballing older fossil plants, using
them only to supplement wind and solar.
Other companies also were hit by the decline in sales. But competitors
Siemens AG and Mitsubishi Hitachi Power Systems were cautious. Paul
Browning, Chief Executive of MHPS North America, said his company watched
wind and solar power costs fall 12 percent a year for more than a decade.
"We did see a lot of this coming and didn't make acquisitions or build up
a lot of facilities, people or inventory," Browning said in an interview.
While Alstom gave GE more than $14 billion more in annual revenue,
Alstom's profit margins were less than one-third of GE's. Immelt saw that
as an opportunity.
"If we thought this was a 6 percent margin business that we couldn't
dramatically improve, we are not going to do it," Immelt said of the
Alstom purchase in May 2014. "We are basically in similar businesses in
the same market, and we run our business at a 20 percent margin."
But regulators required GE to sell the power-plant service arm of Alstom,
a Florida-based company called Power Systems Manufacturing that had long
been a competitor to GE, Mitsubishi and Siemens.
GE, which had counted on that business serving a large base of plants
around the world to make Alstom more profitable, bid aggressively on
service deals to avoid losing them to competitors, according to three
people familiar with the bidding.
That has raised concerns among investors that it is locked into service
contracts that will not be profitable.
Rather than improving Alstom's margins, GE Power's margin plunged to 7.7
percent last year from 21 percent before the acquisition.
In response to questions from Reuters, GE said lucrative income from
fixing downed power plants fell by half last year, a major hit to
profits.
But it defended the Alstom purchase, which instantly gave it 50 percent
more plants to service, something that would take half a century to build
up from scratch. Since it is a long-term business, GE said, and "we have
opportunity to improve the performance in the future."
LIGHTING UP THE WORLD... FOR NOW
GE's power plants generate one-third of the world's electricity, giving
it a large installed base for services revenue.
But industry experts point out that GE's gas power plants are mainly
older F-Class units, rather than the new, larger H-Class turbines. Older
gas-fired plants often cannot compete with wind and solar, especially
when governments provide subsidies, said Stuart Slade, director of
consulting at market research firm Forecast International.
"There are a lot of single-cycle gas plants being mothballed," Slade
said.
Alstom inflicted other blows: New Alstom orders fell off in the 18 months
before the deal closed as customers held back on purchases. That gave
competitors scope to gain market share, according to people familiar with
the sales competitions.
GE has sold the largest number F-Class power plants. But it is in third
place behind Mitsubishi and Siemens in competition for the newest,
largest and most fuel-efficient H-Class turbines, according to McCoy
Power Reports, an industry research company.
Orders for all of GE Power's plants and services have fallen 13 percent
since 2016, a decline that accelerated at the end of last year. GE also
wrote off some of the equipment it built up as part of an $850 million
charge it took in the fourth quarter. GE did not rule out further write
offs, in response to questions from Reuters.
Miller and GE Power Chief Executive Russell Stokes have said the problems
are fixable, and the company acknowledged in a recent strategy paper that
wind and solar are a fast-growing part of the world's energy supply.
Still, GE downplays the threat to its bulked up fossil fuel product line.
Despite rapid growth of wind and solar, it says, two-thirds of power
generation will come from gas, coal and nuclear plants over the next
decade.
"The transformation will not happen overnight," GE said in the strategy
paper.
Reporting by Alwyn Scott; editing by Edward Tobin